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Rachel Watts owns a chain of office supply stores. Over the past three years, Rachel has significantly increased her sales through the outright purchase of additional office supply stores. Rachel is pursuing a(n) ________ strategy.

Respuesta :

Answer:

Acquisition

Explanation:

Acquisition strategy is strategy of buying of one firm by another. The company which buys another company is called acquirer while company which is being bought is called target company.

The primary objective of this strategy is  growth. While another reason is  

  • to acquire the better technologies and skills of target company.
  • to establish business in different geographies
  • to accelerate the growth of target company who have potential to grow but are handicapped due poor financier and infrastructure to grow by providing it infrastructure and finance
  • to diverse business portfolio of product and services.
  • To overcome entry barrier in different market.

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